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About Franco Loja

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Franco is an icon and helped change so many people’s lives. On his last trip to Africa he contracted Cerebral Malaria and passed away quietly after a short but severe illness. His work and passion for the cannabis plant helped change the world's view and his legacy will live on for generations to come.

Franco’s high risk, fast paced “full gas” career was only just taking off. He had invested all of his time, money and passion into building up a future for himself and his children, while helping other people in places like DR Congo.

His children were everything to him, and he was an amazing father.